Trancoso Resolve · Jul/2026
Local trust as service infrastructure.
A curated marketplace to turn discovery, reputation and conversion into a repeatable model in Trancoso, Bahia.
Capital and network to prove density, trust and recurrence before expanding.
Problem · to be validated
The problem isn't finding names. It's trusting and closing.
Demand is born in fragmented channels; serious supply cannot differentiate itself.
For those who need help
Scattered referrals, uncertain availability, little quality evidence and repeated quote requests.
For those who provide the service
Unpredictable demand, reputation stuck in word of mouth, low recurrence and little funnel control.
The trust asymmetry increases time, risk and cost on both sides.
Visualização · conceitual
Do caos à conexão organizada
Como o mercado funciona hoje — e o que a Trancoso Resolve organiza.
Situação atual — mercado fragmentado
Mercado fragmentado
Clientes e prestadores sem canal de confiança entre eles.
Difícil encontrar
Sem verificação, avaliações nem histórico — só indicação boca a boca.
Trancoso Resolve
Plataforma central: curadoria, verificação, conexão e recorrência.
Visualização conceitual mostrando a transição de um mercado de serviços fragmentado (clientes e prestadores sem canal de confiança) para uma plataforma centralizada (Trancoso Resolve) que organiza, verifica e conecta ambos os lados.
Ecossistema
Quem a plataforma conecta
Cada segmento gera e recebe valor. Explore os nós para entender a conexão.
Clique em um nó para ver detalhes
Selecione um segmento para ver sua conexão com a plataforma.
Ecossistema da Trancoso Resolve composto por: Clientes — Proprietários de villas, pousadas e moradores locais que precisam de serviços verificados e rápidos.; Prestadores — Eletricistas, diaristas, piscineiros, chefs e mais de 20 categorias de profissionais verificados.; Turismo — Turistas e noivos que chegam em alta temporada e precisam de suporte local imediato.; Eventos — Casamentos, eventos corporativos e festas que demandam múltiplos serviços coordenados.; Empresas — Pousadas, imobiliárias e negócios locais que terceirizam serviços recorrentes de manutenção.; Parceiros — Associações, Sebrae e prefeitura — ecossistema de apoio ao desenvolvimento local..
Jornada · produto
Como funciona na prática
Da necessidade ao serviço realizado — 6 etapas do lado do cliente.
Identificar a necessidade
Proprietário percebe que precisa de um serviço — diarista, eletricista ou piscineiro — e não tem um profissional de confiança.
Dor real, recorrente e sem solução organizada no mercado local.
- Identificar a necessidade: Proprietário percebe que precisa de um serviço — diarista, eletricista ou piscineiro — e não tem um profissional de confiança. Dor real, recorrente e sem solução organizada no mercado local.
- Buscar o profissional: Acessa a Trancoso Resolve, filtra por categoria, destino e disponibilidade. Plataforma centraliza oferta verificada — sem depender de grupos de WhatsApp.
- Avaliar e escolher: Vê perfil, avaliações, histórico e certificação do prestador antes de decidir. Confiança antes do contato — reduz friccção e abandono.
- Solicitar o serviço: Envia a solicitação diretamente pela plataforma. Prestador recebe em tempo real. Velocidade de resposta e rastreabilidade do pedido.
- Receber e avaliar: Serviço realizado. Cliente avalia o prestador — alimentando o ciclo de qualidade. Reputação cresce com uso. Rede melhora progressivamente.
- Recorrência e confiança: Cliente volta para o mesmo prestador. Prestador consolida sua agenda pela plataforma. Receita recorrente para ambos os lados — base do modelo de negócio.
External source · regional context
The region generates demand. The economic signal still needs to become local traction.
250K
estimated visitors to Porto Seguro during Carnival 2026
Porto Seguro City Hall
R$650M
estimated economic impact in the same period
Porto Seguro City Hall
1,900
business meetings at Show Tour 2025
SETUR Bahia
Regional context is not Trancoso Resolve's traction. The opportunity still needs to be validated in specific categories and micro-territories.
Core product · thesis
A product simple on the surface, disciplined underneath.
A curated marketplace of local services, with verified profiles, reputation and a guided request flow.
Discovery
Category, location and the context of the need organize the search.
Trust
Verification, evidence and useful reviews reduce uncertainty.
Conversion
A guided request structures brief, contact, response and follow-up.
Payments and commission only turn on after security, support and operational-control gates are met.
The journey turns a loose search into an actionable request.
Discover
The user chooses category, place and urgency.
Compare
Profiles, evidence and reputation reduce uncertainty.
Request
The guided brief organizes the need and the contact.
Review
Response, completion and feedback feed the trust cycle.
Market model · thesis
The payer and the user have different value propositions.
Serious local provider
Subscribes to gain qualified visibility, digital reputation and access to high-intent demand.
Wants: predictable demand + digital credibility.
Resident, property owner, host and visitor
Searches, compares and requests help without paying at first.
Wants: to resolve with less noise, risk and trial and error.
External sources + analysis
Strong competitors validate the need — and leave a local gap.
Recognized alternatives, and the space the local thesis still has to prove.
GetNinjas
+ Scale, categories and national demand
→ Micro-territory curation is not its core proposition.
Triider
+ Process, assistance and warranty in maintenance
→ Coverage and vertical differ from the Trancoso destination.
Local concierges
+ Relationship, context and premium service
→ Limited capacity and less searchable supply.
Google · Instagram · WhatsApp
+ Habit, reach and direct communication
→ Little standardization of verification, history and conversion.
Positioning · thesis
The benefit isn't 'one more catalog'. It's reducing local uncertainty.
| Broad marketplace | National breadth | Density and local context |
| Maintenance platform | Process and warranty | Destination curation + guided request |
| Concierge | Artisanal service | Searchable supply + accumulated reputation |
| Open channels | Immediate reach | Structured profiles + verifiable history |
Moat hypothesis
The barrier isn't born ready. It's built through execution.
Local density
Supply and demand concentrated in categories and micro-territories where responsiveness matters.
Data quality
Verification, response, resolution and reviews generate useful, comparable signals.
Recurrence and distribution
Partnerships and repeat use turn trust into local habit.
Expected moat — not proven: curated network + quality data + recurrence + trust.
Pricing hypotheses
Recurring revenue first; transaction fees once the operation earns them.
Founder
R$19.90/mo
Launch hypothesis. Benefit and duration depend on legal and commercial approval.
Professional
R$59/mo
Target-price hypothesis for a full profile, visibility and conversion tools.
Transactional
8–12%of GTV
Future hypothesis, only in categories with controllable request, confirmation and support.
All prices are hypotheses. They do not represent current revenue, contracts or traction.
Mathematical scenario · illustrative
The financial thesis starts with a sensitivity — not a promise.
500
providers in the scenario
R$59
monthly price
R$29.5K
illustrative MRR
R$354K
ARR run-rate
Sensitivity by density of paying providers
Cenário ilustrativoHipótese · fórmula: prestadores × preço do plano · não é forecast aprovado
Ver dados em formato de tabela
| Prestadores | Fundador (MRR) | Profissional (MRR) | Total |
|---|---|---|---|
| 100 | R$ 1.990 | R$ 5.900 | R$ 7.890 |
| 250 | R$ 4.975 | R$ 14.750 | R$ 19.725 |
| 500 | R$ 9.950 | R$ 29.500 | R$ 39.450 |
| 1000 | R$ 19.900 | R$ 59.000 | R$ 78.900 |
Fonte: Modelo financeiro interno · Trancoso Resolve 2026
Formula: paying providers × monthly price. Editable values in the chart and in the calculator below.
Scenario exclusions
Financial calculator · editable
Simulate your own revenue scenario
Adjust paying providers and plan prices. Results recalculate live — this is not a forecast or an approved target.
Total paying providers
500
Illustrative MRR
R$ 29.500
Illustrative ARR run-rate
R$ 354.000
A simulation tool, not a forecast. Excludes commission, media, upsell, taxes, delinquency, discounts, churn, operating costs, refunds and OPEX.
Plan · hypothesis
18 months to prove liquidity — only then replicate.
Stabilize and validate
Technical gates · categories · first providers · interviews and demand testing.
Density and conversion
B2C activation · partnerships · KPIs · paid pilots and retention.
Recurrence and replication
Repeatable playbook · unit economics · adjacent destinations after the gates.
Expansion gate: active supply + response time + conversion + retention within agreed targets.
Detailed roadmap by window
| Window | Product & tech | Supply & quality | Demand & GTM | Finance & governance | Gate |
|---|---|---|---|---|---|
| 0–3 mo | Close access, data, payments and observability gates; instrument events. | Define criteria; recruit and verify first cohort. | Map partners and needs; prepare a controlled pilot. | Unify prices/plans; budget, LGPD and policies. | Readiness + minimum useful supply. |
| 4–6 mo | Improve guided request, response and review. | Monitor SLA, availability and quality. | Activate demand in a micro-territory; test messaging and channels. | Start pilot billing and reconciliation. | Measurable response and conversion. |
| 7–9 mo | Reduce friction and raise data reliability. | Expand only within categories with liquidity. | Recurring partnerships and reactivation. | Pricing cohorts, initial churn and costs. | Repeatable liquidity + retention signal. |
| 10–12 mo | Automate mature controls without removing critical curation. | Standardize onboarding and quality playbook. | Scale proven channels, not empty reach. | Initial unit economics and runway. | Proven recurring revenue. |
| 13–18 mo | Prepare replication and reporting for the data room. | Test a new cell only if gates are met. | Replicate the playbook with entry and exit criteria. | Metrics audit and fundraising thesis. | Provable replicability. |
Launch recommendation
Launch by density: one category, one micro-territory, one cycle.
Stabilize
Close critical data, access, payments, observability and support gates.
Curate 100
Select the first providers by priority categories and real availability.
Activate demand
Partnerships with hosts, properties, local commerce and media; guided request as the CTA.
Measure and repeat
Response time, request→contact, hiring, retention and satisfaction before expanding.
Go-to-market · recommendation
Recommended channels to activate high-intent demand.
| Channel | Role | Minimum test | Metric | Note |
|---|---|---|---|---|
| Partnerships with properties and hosts | Capture high-intent need. | Trackable pilot per partner. | Valid requests and resolution. | Recommendation; partners not yet defined. |
| Local search and useful content | Capture explicit intent. | Pages per need and location. | Search → request conversion. | No invented traffic volume. |
| Contextual physical distribution | Activate at the moment of need. | Trackable QR/link at approved spots. | Requests and quality. | Requires authorization and governance. |
| Structured referral | Turn existing trust into data. | Code/source per referral. | Activation and recurrence. | No payout without a clear rule. |
KPI framework
Metrics to instrument and validate over the 18 months.
No proven results in the attachments — "target" stays "to be measured/defined" until the pilot baseline exists.
500 prestadores
Meta de prestadores pagantes
Cenário de referência do modelo
HipóteseR$ 29.5 mil
MRR ilustrativo
Cenário base · 500 prestadores pagantes
Cenário ilustrativoR$ 354 mil
ARR run-rate ilustrativo
Cenário base anualizado
Cenário ilustrativo| KPI | Definition | Frequency | Status |
|---|---|---|---|
| Active verified providers | Approved profiles with recent availability | Weekly | To be measured |
| Coverage by category | Categories with minimum useful supply per micro-territory | Weekly | To be defined |
| Response time | Median time between request and first valid response | Weekly | To be instrumented |
| KPI | Definition | Frequency | Status |
|---|---|---|---|
| Request → response rate | Requests with at least one valid response ÷ requests | Weekly | To be instrumented |
| Response → hire rate | Confirmed hires ÷ responded requests | Monthly | To be measured |
| Subscription conversion | Paying providers ÷ eligible providers | Monthly | To be measured |
| Provider churn | Cancellations ÷ initial paying base | Monthly | To be measured |
| KPI | Definition | Frequency | Status |
|---|---|---|---|
| B2C recurrence | Users creating a new request within a defined window | Monthly | To be defined |
| Proven MRR | Recurring revenue billed, net of refunds | Monthly | No data |
| Liquidity per micro-territory | Requests fulfilled with quality and minimum SLA | Monthly | To be defined |
Recommendation · to be approved
The round should fund proof of liquidity — not premature expansion.
Recommended distribution for planning purposes. Adjust once the round, budget, team and runway are defined.
Distribuição do capital por categoria
HipóteseDistribuição relativa planejada · valor total da rodada a definir
Ver dados em formato de tabela
| Categoria | Percentual | Finalidade |
|---|---|---|
| Product + security | 35% | Data, access, payments, observability and core experience. |
| Local liquidity | 35% | Curation, provider activation, B2C acquisition and partnerships. |
| Operations + runway | 30% | Support, quality, legal/compliance and operating reserve. |
Fonte: Plano interno Trancoso Resolve 2026
Product + security
35%Data, access, payments, observability and core experience.
Local liquidity
35%Curation, provider activation, B2C acquisition and partnerships.
Operations + runway
30%Support, quality, legal/compliance and operating reserve.
Next step · validate before raising
The thesis is simple
Local trust can become scalable infrastructure.
The next step isn't to claim scale — it's to prove density, conversion and recurrence in Trancoso with verifiable metrics.
"Trancoso Resolve is built on a simple thesis: in high-intent destinations, the bottleneck is not finding names; it is trusting and closing."
Conditional structure
Capital buys milestones; returns depend on data that does not exist yet.
0–3
months · launch gates
4–9
months · density and conversion
10–18
months · recurrence and replication
N/A
financial return timeline
This is not a payback promise. Without a round, valuation, costs, margin, CAC, churn and distribution policy, there is no responsible calculation.
Once the data exists
Operational payback = first month with accumulated cash ≥ 0. Investor return depends on equity stake, dividends and/or a liquidity event.
Risk · audit attached
The main risk isn't isolated technology — it's launching without trust.
Product and security
CriticalGate: data protection, access controls, payments and observability.
OpenLocal liquidity
HighGate: active supply, fast response and conversion in priority categories.
To validateEconomics and compliance
CriticalGate: validated pricing, CAC, retention, LGPD and offering/corporate structure design.
OpenTechnical audit: launch blocked until critical fixes. Capital priority: readiness.
Frequently asked questions
Hard questions, direct answers
An extract from the Q&A script used in investor meetings.
Data room
Full materials for diligence
The documents below make up the official investor package. No attachment was altered.
Investor deck (PDF)
18 slides — thesis, product, market, revenue and the 18-month plan.
18-month financial model (XLSX)
Editable spreadsheet with assumptions, revenue sensitivity, use of funds and integrity checks.
Executive summary (PDF)
Thesis, differentiation, launch, impact and investment milestone in one page.
Investment memorandum (PDF)
Full analysis of thesis, market, competition, launch, impact, return and risks.
18-month execution plan (PDF)
Launch-by-density playbook, gates, metrics and conditional expansion.
Data room checklists (PDF)
Documents and evidence required before a formal raise.
Investor Q&A script (PDF)
Talk track and safe answers for hard questions.
Downloads do not replace formal diligence. See the LEIA-ME file for the full evidence classification rules.
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